Lead nurturing email: Smootheru
Dear [Name],
Congratulations on taking the first step towards achieving your dream skin!
Ready to uncover the secrets to a radiant complexion?
We’ve curated a personalized selection of products from our oily skin line, handpicked to quench your skin's thirst.
At Smootheru, we're redefining skincare norms. You might be surprised—hydration for oily skin? Sounds counterintuitive, right?
Picture this: You're at a party, feeling a bit nervous. You reach for a drink to ease into the moment. As you relax, you think, "Why not have another?" After a couple more, you're sharing your deepest secrets with a stranger!
Managing oily skin is all about moderation. While it tends to overproduce sebum, it still craves hydration to regulate oil production and prevent overcompensation. The key? Offering the right type of hydration using the right ingredients.
For oily skin, say goodbye to heavy creams and oily lotions. Instead, opt for lightweight water-based moisturizers with a gel consistency.
Our top pick? The Whipped Air Moisture, a super lightweight water-gel infused with hyaluronic acid to ensure optimal moisture retention.
But that's not all. Clear pores are essential for healthy, glowing skin. Our BHA Serum, packed with 2% salicylic acid, unclogs pores, evens skin tone, and smooths out wrinkles.
With this dynamic duo, your skin will find its equilibrium—balanced, calm, and happily hydrated.
Your friends at Smootheru